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Standards & Practices | Below The Fold
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Standards & Practices


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It’s about time someone said this:

The second piece of conventional wisdom that was completely wrong was which groups we would be strong with. The notion that voters who supported Senator Clinton would vote Republican in the general election was never supported by what we saw in our polling. At the beginning of June, going into the general election, Obama had a double-digit lead in our battleground poll against McCain among women. He was competitive among Catholics and led 2 to 1 among Latinos.

The press corps had focused on all these groups in the last three months of the primary and was convinced that they would pose problems for us in the general. But that just wasn’t true, and we recognized that early on. As a result, we were able to focus on swing voters instead of worrying about parts of the base that were already with us. We looked at groups where Obama could make gains and at places where he could broaden the map.

In a sane world, every pundit and “expert” who took up valuable space on television and in print insisting Obama would have a problem with Hillary supporting Democrats, Catholics, and Latinos would immediately lose their place in the mainstream media in order to be replaced with someone who knows what they’re talking about. But, in this world, the political media doesn’t actually exist to inform its viewers, but to create a story to be watched.

We need better.



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